Daniel Keegan

What is a school's brand? While it is corporate language, what is it that world should know? Should a community know that a school raises thousands of dollars each year through school-based initiatives? Should they know that students contribute nearly 2,000 hours of service to our community? Should they know about all of a school's academic successes, evidenced by participation in regional and national competitions? Should they know about programs which have garnered state and national recognition over the past few years? While this is the "bragging" part of the social media experience, shouldn't a school tell its story? It is a great story!